Launch Your 2026 Run with Strategy, Clarity & Power.
4-Week Campaign Mastery Intensive
What you’ll get: a clear, actionable roadmap to launch a winning campaign
This isn’t theory – it’s the deep, foundational infrastructure every candidate needs to run a real campaign. You’ll walk away with the tools, frameworks, and confidence to control the narrative, build trust, and mobilize your community –before you even file.
Meet your coach:
Mary Noone
Mary Noone is a political strategist and digital communications expert who helps candidates turn strategy into a clear plan, strong messaging, and measurable action.
In this intensive, Mary will help you
Build a real campaign foundation (district, voter universe, win number)
Craft values-based messaging that works across platforms
Turn digital attention into volunteers, donors, and voters
Why trust her
Led political campaigns as Campaign Manager, Comms Director, and Senior Advisor
Co-Founder, Hoosier Victory Alliance and Co-Host, The Democratic Dilemma
Business and brand background, helped scale Lululemon’s Ivivva from 5 to 27 locations using community-led marketing
Course Structure & Cadence
Live Zoom Sessions + On-Demand Resources + Private Community Access
Week 1
Know Your District + Build Your Battle Plan
Community Mapping & Power Analysis
Social Media Listening to Find What Your Voters Really Care About
Voter Universe & Win Number Calculations
Campaign Infrastructure Setup (VAN, Run for Something, Local Party Data)
Homework: Map Your District + Start Listening Online
Week 3
Digital Organizing + Messaging That Moves Voters
Build Your Content Matrix (5 Pillars That Work)
Master Reels, Stories, & Engagement (Not Just Posting)
“3V Sandwich” Messaging: Values → Villain → Vision
Turn Followers into Volunteers & Donors
Homework: Launch Your First 3 Social Posts + Build Your Email List
Week 2
Story of Self + Personal Branding That Builds Trust
Extract Your Core Values from Your Life Story
Build Your “Why” That Resonates (Not Just Sounds Good)
Craft Your Digital Identity Across Platforms (Instagram, TikTok, Nextdoor, LinkedIn)
Homework: Draft Your 3-Part Story (Self/Us/Now)
Week 4
Launch Your Campaign with Purpose + Budget + Momentum
Build Your Launch Day Plan (Location, Messaging, Press, Social Buzz)
Create Your Stump Speech + “Closer” for Donations & Volunteers
Budget Smart: Where to Spend Your $ First
Delegate Like a Pro (Find Your “Rock Star Party Planner”)
Homework: Finalize Your Launch Plan + Sign-Up System + QR Codes
Limited to 25 Participants. Enrollment closes February 17th or when seats fill.
Everything Included
at only $499 per Candidate
Everything you need to build a real campaign foundation in 4 weeks, with tools you can reuse for every cycle.
4 Live Zoom Sessions
Private Community Access
Change Agent Ai Digital Toolkit
Campaign Buildout Workbook Pack
Messaging Matrix Template
Exclusive Access to Guests & Experts
District and Community Mapping Workbook
Social Listening Tracker
Campaign Ready Fundraising templates
Launch Plan Builder
Campaign Ready Email Templates
Campaign Ready Fundraising Templates
Bonus For Our First 10 Candidates!
20 Complimentary 1:1 Meetings with RunningMate
Get your voter universe mapped down to the precinct level (demographics, turnout history, key issues) for your district
Exclusive Optional Add-On: Campaign Launch Branding & Video Package $3,200 (valued at $17,000)
Who This Is For
This is built for people who want a real plan, clear messaging, and a campaign you can actually run.
This is for you if you are
A 2026 candidate (local or state) who wants a launch plan you can execute
A campaign staffer, volunteer, or organizer who wants to understand campaign buildout from the ground up
A political newcomer who wants a clear process, no prior experience needed
A future candidate who wants to do the foundational work now so your next run is stronger
This is NOT for you if you want
A passive course with no implementation
A shortcut that skips planning, messaging, and voter math
Someone to run your full campaign for you
Designed for Candidates & Campaign Teams Ready to Build from the Ground Up
Week 1
5 hours // Saturday
Designed for busy people
Structured so you can move fast without all-nighters.
Week 2
2.5 Hours // Midweek
Week 3
2.5 Hours // Midweek
Week 4
5 hours // Saturday
Homework
5 - 6 hours/week
broken into short chunks with templates and checklists
Limited To 25 Participants
Capped at 25 because this is a coaching intensive, not a lecture.
You are getting personalized feedback.
You are getting direct access to the trainer for implementation support
You are getting small-group breakouts with real work time
Bonus: You’ll Leave With
• A step-by-step launch plan you can execute immediately
• A messaging system you can repeat across speeches, posts, and conversations
• A voter universe map so you know who to talk to and what they care about
• A digital presence that builds trust before you ask for votes, donors, or volunteers
• A peer community of candidates and campaign builders so you are not doing this alone
• Optional: a branding package for candidates who want to launch with clarity and consistency
If you want, I can also tighten the headings to match the exact tone of the “What you’ll get…” section (shorter, punchier, same rhythm).
“You’re not selling yourself — you’re inviting voters into a relationship.” This course teaches you how to do that – with strategy, authenticity, and data.