Build the messaging your campaign runs on.
A self-guided tool for down-ballot candidates. Three documents, one sitting, no agency required. Launching May 12.
Get early access »Waitlist members get first access and a launch-week discount.
90 minutes. Three documents. Yours.
The Foundation walks you through your messaging guide, your community mapping document, and your story of self in 90 minutes to two hours. You answer the questions, the system drafts each section, and you refine until you approve. You walk away with three documents your whole campaign runs on.
Built for candidates running for office.
If you're running for something smaller than Congress and bigger than HOA, you're the audience.
Three documents, yours to keep.
Your messaging guide.
Hook, audience segments, lexicon, tagline, opposition, story blocks. The thing you should have had on day one.
Community map.
Your district's issues, stakeholders, and starting coalition. Bring it to every meeting where you're figuring out who's with you.
Story of self.
The why behind your run, written so you can pull from it for speeches, fundraisers, and one-on-ones.
What waitlist members get.
Mary Noone Campaign Strategy.
Mary has spent her career building messaging for down-ballot progressive candidates who can't afford a full agency engagement. The Foundation is the system she uses with clients, packaged so you can run it yourself.
Built in partnership with Lifestyled Marketing.
Get on the list.
We'll send you an early access link on May 12, plus a heads-up email three days before so you can block the time.