The Playbook Is Changing. Here's What You Need to Know Right Now.
Gen Z and the Trust Gap Democrats Must Close in 2026
Gen Z hasn't gone apathetic. It has lost trust in Democrats. Here is what the data and a Gen Z organizer reveal about winning young voters back before 2026.
Start With Listening Before You Start Messaging
A lot of first-time candidates are wary of "messaging" because it sounds like spin. It is not. It is excavation. You already have a value system, a set of problems you have lived or witnessed, and a perspective that is uniquely yours. The intake process is about getting that out of your head and onto paper in a form that is clear enough to repeat and compelling enough to land with a stranger.
How To Get Young People To Buy Into Your Campaignand Cause.
They're not apathetic. They're disappointed. Here's the gap, and here's how you close it. But writing off 18-to-34-year-olds is a losing long-term strategy. The data says the conventional wisdom about why they don't show up is flat wrong.
How Democrats Are Framing Education Wrong
Progressive candidates keep losing the education debate, not because voters disagree with them, but because they are using the wrong words. Here is what the data says and how to fix it.
How To Define What Real Victory Looks Like In Your Campaign
If you're a progressive candidate running in a tough district, you've probably heard some version of this: "You can't win there." Maybe the state party showed you a ranking list. Maybe they scrolled all the way to the bottom and pointed at your district. Maybe nobody has even run on your ticket in a decade.